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Have companies overestimated Justin Rose's popu...
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TOPIC: Have companies overestimated Justin Rose's popularity?

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Itslikeimsayin
Have companies overestimated Justin Rose's popularity?
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Saturday September 4, 2021 3:20 PM
Why is he on so many commercials?
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Nickesquire
RE: Have companies overestimated Justin Rose's popularity?
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Saturday September 4, 2021 4:31 PM
Just guessing that he hits some of the boxes companies look for?

1-Well known name,
2-Clean cut with no real negatives marks on his resume after being in the golfing limelight for over 2 decades,
3-British accent to make the commercial distinctive.

May all be seen as good trademarks for a spokesperson?
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The goal has always been long and straight! But since I can no longer hit them long, hopefully straighter could be achieved more than occasionally?
 Message #99934 - This was a reply to message #99933
1PLUS1
RE: Have companies overestimated Justin Rose's popularity?

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Saturday September 4, 2021 5:34 PM
Rose is obviously represented by a good agent who parlayed his client's standing as one of the world's top players back in 2017-2018-19 into a number of lucrative endorsement deals. Unfortunately, his game has slipped over the past few years so his relevance as a product spokesperson has taken a hit.

His move from TaylorMade to Japanese club manufacturer Honma was a curious and disastrous one. After inking a ten-year contract in 2019, the two parted ways in early 2020, despite Rose winning in his second week with Honma in his bag. It's been a struggle for him since.
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Alex326
RE: Have companies overestimated Justin Rose's popularity?
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Sunday September 5, 2021 8:18 AM
I agree with Nick. Rose is very marketable with his personality, clean cut image over a long career and the English accent. Look at the commercials he is in. MasterCard and Morgan Stanley. Those companies are marketing towards mature financially stable people. Rose fits that image perfectly.
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Briggslaw
RE: Have companies overestimated Justin Rose's popularity?
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Sunday September 5, 2021 9:25 AM
Seems like club overhauls for money often go awry.
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